Proceedings of RESER 2016 published
Prof. Dr. Peter Weiß attended the RESER Conference 2016 in Naples, whose proceedings have now been published. The SDA SE paper appears on pages 807–826.
Digitalization and digital transformation requires dramatic change of the enterprise information systems. Today, digitization and related technology trends promise new opportunities but imposes as well certain threat for many businesses. Majority of traditional companies still lacks clear digital strategy because struggling with thorough understanding of the phenomenon digitization. S-D logic provides clarification and explanation concerning the strategic implications of and working mechanisms behind digitally enabled business models and offerings. The paper conceptualizes a service architecture, here defined as Service Dominated Architecture (SDA), because its central purpose is to mobilize resources necessary for service-dominated, customer-centric solutions. The case of insurance companies serves as explorative case and hands-on example as it illustrates how companies can transform their businesses to enable novel value propositions.
The RESER Conference is run by The European Association for REsearch on SERvices (RESER), a European network of diverse research groups and individuals working on services research.